PUMA Honours Otto "Otl" Aicher with an Exclusive Pictogram Collection

Dennis This entry was published by Dennis. He is the newest addition to the Grailify team and he provides you with the most important sneaker news every day. 2022-05-23

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To represent the individual sports for the 1972 Olympic Games in the form of a small symbol, the German graphic designer Otto "Otl" Aicher created the world-famous pictograms. To mark the 100th birthday and 50th anniversary of his pictograms, PUMA has designed a 13-piece collection.

"Otl Aicher's pictograms are iconic and timeless, and the message of his designs speaks a global language," says PUMA's Creative Director Heiko Desens. "PUMA's history in sports and design is the perfect match for this collaboration, and this way we offer our customers a unique experience. We are very proud of this collection!"

The more than 700 pictograms are simple and unmistakable, as are the many exclusive hoodies, shorts, and other pieces from the large PUMA Heroes collection. They come in colourful as well as black and white colour schemes. The collection is led by the black and white PUMA Heroes graphic hoodie. The top can be combined perfectly with matching shorts.