Nike Air Max 1 - An Eternally Young Classic
Developed by aerospace engineer Frank Rudy and designer Tinker Hatfield, the first Nike Air Max saw the light of day in 1987. Immediately loved, the Nike Air Max 1 began a triumphant march that continues to this day. Numerous releases, a few slightly different shapes, and a lot of colourways in all the colours of the rainbow later, the cult object with the "visible Air" in the sole is still just as coveted as it was in its youth.
This is also due to the fact that Nike keeps giving the Air Max 1 a makeover with hot new stars. For its 30th birthday, Nike has now made itself especially chic and inspires us with beautiful releases in the Premium segment.
Elegant Sneaker Releases Celebrate the Nike Air Max 1
Only the best for the birthday! That's why Nike is celebrating its Air Max 1 with fine releases in the premium Leather and Jewel ranges. The trendy shoes in the upper price segment show once again that the Air Max 1 is no longer just a pure sports shoe, but is now absolutely suitable for everyday wear and mega-chic.
Nike has even brought a bit of bling-bling back into the house with the Air Max 1 Jewel. The Jewel Swoosh can once again adorn the high-quality pieces in the Jewel range, while the finest leather and suede combos in the Nike Air Max 1 Premium range in subdued colourways ensure an extra-elegant appearance.
Nike Air Max 1 Premium - Finest Leather Meets Classic Design
Here, Nike shows that they can do more than just performance sneakers, as the Nike Air Max 1 Premium releases are simply an absolute fashion statement. The leather bag from Nike is not new. As early as 1988, Nike introduced leather as an upper material in order to offer fashionable models for everyday wear in addition to pure sports shoes. Nike has perfectly transferred the combination of smooth leather and velvety suede to the classic design for its Air Max 1.
Depending on the model, the flat toebox comes in smooth leather or fine suede. The logo is embroidered or embossed into the heel cap. In the two-tone variants such as the Nike Air Max 1 Premium Ale Brown or Leather Kaki, Nike elegantly combines buttery soft smooth leather with suede and thus skilfully sets the scene for the classic style of the Air Max 1. In other models such as the Premium Dark Stucco, Nike even dares to use a colourful upper mix of leather, suede, and mesh. The attention to detail in the premium finish really comes into its own here.
Nike Air Max 1 Jewel Edition - The Return of a Legend
On the occasion of an anniversary, one should always remember one's past. Nike thought so, too, and this year presents several colourways of the Air Max 1 with the infamous little Jewel Swoosh. The first release in 1996 on the Air Force 1 was considered quite daring from a marketing point of view, but the success of the small plastic logo gave Nike reason enough to use the Jewel on other models as well. Soon, the Cortez and also the Air Max 1 were available in several colourways until Nike discontinued the whole thing at the beginning of the 2000s.
Nike is now reviving its glittering Swoosh for the anniversary in the Premium series of the Air Max 1. Exciting colourways in an elegant mix of suede or smooth leather form the perfect canvas for the Nike Jewel.
2017 - The Year of the Air Max 1 OGs
2017 was one of the most successful years for our beloved Air Max 1. Especially the OG colourways had their revival and were celebrated in several releases and restocks. The Air Max 1 OG "Anniversary Red" was probably the most popular style. The Air Max 1 OG Anniversary "Game Royal" definitely comes in second. But also, lesser known and popular styles, which don't look any less brilliant, have been re-released, such as the AM1 "Obsidian" or the AM1 "Aqua".
You want to stay up to date about every release? Then visit our site regularly and don't miss the Jewel drop or other exciting anniversaries. You can also find out where to buy the latest Nike Air Max 1 or other favourite models.