Onitsuka Tiger is celebrating its 70th anniversary. And, on this rare occasion, a funny video of the brand’s collaboration with Will Smith has been released recently, heralding their future partnership. This is said to be Will Smith’s first time to promote a Japanese fashion brand. As we all know, the said actor became famous for the television series, “The Prince of Bel-Air” as well as the movie “Bad Boys”.
In Onitsuka Tiger’s short clip, we see Will Smith in a yellow tracksuit and yellow Mexico 66 SD sneakers reminiscent of Bruce Lee and the movie, “My Last Fight”.
“Will Smith is actively involved in various projects, for example on environmental issues, and with his unique sense of humor and international reputation through social media has a worldwide, limitless influence on women and men of all ages. And Onitsuka Tiger strives to be a brand that offers the world Japanese technology and craftsmanship through product design, makes social contributions, and is a brand that is more social and media-friendly. Given this strong affinity, we have decided to launch this collaborative project,” says a press release from Onitsuka Tiger.
We bet you can’t wait for this rad release from Onitsuka Tiger and Will Smith!
What exactly Will Smith’s role is in this future collaboration is still unclear. What we know for certain is that Will Smith’s participation in this partnership is sure to render the brand’s sales in full upswing once again. We are definitely looking forward to it! Get the Grailify app and don’t miss the next news.
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