Lyst has evaluated its index for the ranking in the fourth quarter of 2019. Global fashion search platform Lyst searches and analyses the purchasing behaviour of nine million people per month. The analysis is made up of "search", "browse”, and "buy" for over 12,000 designers and shops, which can all be combined thanks to Google.

Each quarter, Lyst presents its "The Lyst Index". We often find well-known and hyped brands and shops on that list, and which designer or shop continues to hold its position at #1. Off-White is and remains the #1 among the hottest brands Q4 2019. In the third quarter of 2019, fashion brand Off-White was already among the hottest brands of our time.

Other hottest brands of "The Lyst Index" include fashion label Gucci at #2, Balenciaga at #3, and Moncler at #4, but Nike also finds its place in the list. The Swoosh brand keeps its good 12th place with Lyst. Yeezy increases its place from 25 to 16 in the fourth quarter of 2019 and thus comes a big step closer to Nike. For Lyst, the adidas Yeezy 500 "Stone", which was made famous by Kim Kardashian, is a big part of the story.

Other well-known brands like Burberry or Stone Island can also be found in the Lyst Index Q4 2019 "Hottest Brands". Here, you can find the complete list of Lyst.