Buy Nike Air Max Online - All Releases at a Glance

With a Nike Air Max, you don’t just have one of the coolest sneakers on your feet. The shoe with the “visible air” in the sole is definitely a piece of cultural history. Since Nike has kept the series alive with new releases since 1987, fortunately nobody needs to traipse into a museum to study this whole design revolution. Luckily, we come across these gems almost everywhere. On Grailify, you even have access to all new releases at a glance. Click and be amazed (and if you want, you can also find out where to buy your favorite Nike Air Max).

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The Air Max Story – Inspired by Modern Architecture

Tinker Hatfield joined Nike as an architect in 1981. For the first year and a half, Hatfield exclusively designed offices and shops. At that time, he was still convinced that his calling was to design and build houses. Through architecture, he was able to fully live out his passion for art, science, and social contexts. When someone from Nike asked him if he would like to design a shoe, Hatfield didn’t hesitate to accept the challenge. In his opinion, designing a good shoe also requires knowledge of art and science, as well as a deep understanding of everyday culture. At the same time, he said that as a shoe designer, you are literally closer to people. Or, in the words of Tinker Hatfield himself, “You are where the action is”.

A “Spaceship” As a Model

The Nike Air Max was actually Tinker Hatfield’s first major project, for which he was responsible as a fashion designer at Nike. Internally, the sneaker with the visible Air window in the sole also caused a lot of controversy. Not surprisingly, Hatfield drew remarkable inspiration for the Nike Air Max from the Centre Pompidou in Paris.

Opened in 1977, this cultural centre is very much like a spaceship in the heart of the French capital. The big excitement at the time was that it was the first building in which, so to speak, the interior was turned inside out. Other important characteristics of the building are the stairs and tubes of the building services carefully engineered on the outside. Hatfield immediately fell in love with the building, which at that time represented an architecture never seen before. To make the inside visible on the outside—that was exactly what he wanted to achieve with his first big sneaker project for Nike.

How do you make air visible?

A key element of the Nike Max Air is the Air sole, which was first developed back in 1978. This was already built into the Nike Tailwind and was celebrated by runners with much enthusiasm. At the heart of the Air sole is the gas-filled urethane cushion—an invention of former NASA engineer Frank Rudy. The effect of the Air pad can be felt by anyone who tries the shoe on. But, Hatfield wanted everyone to see how well the shoe absorbs impact with every kick. He then remembered the design principle of the Centre Pompidou and created the visible Air sole—still the very hallmark of the Air Max range today. Since then, Nike has been working to continually develop this technology.

What Happened So Far – These Nike Air Models Were Available for Purchase

  • Nike Air Max 1 – This came out in 1987 with a high-contrast colourway in red and white and introduced the visible Air sole for the first time.
  • Air Max Light (also known as Air Max II) – This was released in 1989 and the first Air Max with a light mesh fabric for its upper.
  • Air Max 90 News – This was released in 1990 and its design makes it look more uniform, faster, but also a little more aggressive. The Air sole became larger, so that more air could get into the cushioning system.
  • Air Classic BW (Air Max IV) – This first appeared in 1991 and enlarged the Air sole again. Originally, the sneaker also known as “Big Window”, which appeared as purely a sports shoe. Later it was revised and got new colourways, which made it more roadworthy.
  • Nike Air 180 – This also came out in 1991 and for the first time presented the 180° Air-Sole-Element, where the foam between the outsole and the Air pad was removed, so that the heel touches the ground directly with the Air-Element while running.
  • Air Max 93 – When this was released in 1993, the Air-Element was further improved to run in one piece throughout the heel. The lines of the sneaker also became softer and more fluid.
  • Air Max 95 – Two years later, the “bubble” of the Air sole that was developed in the previous model was also used in the forefoot area for the first time. By building up the upper in several layers, the design became even more dynamic and opened up the possibility for new shapes.
  • Air Max 97 – This model owes its name to the year of its release and consistently continues its development until now. The Air sole now runs around the entire shoe, with the layers in the upper compressed a bit for this purpose, which resulted in an even sleeker look.
  • Air Max 2003 – In 2003, the circumferential Air sole was lowered than ever before, making the shoe even more comfortable, making the feeling of floating while walking possible.
  • Air Max 360 – This was actually Nike’s first shoe that does without a foam sole and midsole, but still offers more comfort than any sneaker ever released before.

The models that have been released since then now continue with the same path. They rely primarily on lighter and at the same time more flexible materials so that the Air Max can adapt better and better to every individual foot shape with each new generation. It might be a good idea for you to visit our site more often. We will keep you informed about all new releases and even all the latest rumours. And, of course, you will be the first to know where to buy the latest Nike Air Max model.

The Nike Air Max 90 celebrates an anniversary

A sneaker from the Air Max line celebrates a special anniversary in 2020. The Nike Air Max 90 turns 30 this year. The silhouette first appeared in 1990. That is also the reason the model is abbreviated to “90”. In the past three decades we have already seen plenty of colorways on the AM90. The sneaker was able to maintain its status primarily through unique collaborations. These include, for example, the Off-White x Nike Air Max 90 versions, which revived the classic.

What can we expect from the Nike Air Max 90 in 2020?

The year has just started. However, we strongly believe that Nike will release some special iterations. In addition to numerous colorways, new collabos could also drop. After all, the designer list is long. Maybe some well-known labels have also kept an eye on the sneaker. For example, in the first days of 2020, insiders expected a re-release of the DQM x Nike Air Max 90. To date, however, the official information is missing.

The Air Max line originated in March over 30 years ago. It’s no secret that Nike celebrates such special occasions. After all, Air Max Day on March 26 is somehwat like a second Christmas for sneker fans. It would therefore be natural for the Beaverton-based brand to have special releases for us during this month.