New Balance Unveils the "My Story Matters" Collection for Black
New Balance Unveils the "My Story Matters" Collection for Black History Month

New Balance Unveils the "My Story Matters" Collection for Black History Month


According to New Balance, this "My Story Matters" collection was designed by a team of black employees at New Balance who aimed to highlight and empower black voices that are most often overlooked or overheard. This collection, which celebrates Black History Month, includes a New Balance 990v5and a 574.

"This Black History Month takes on a new meaning and importance given the events of the past year," says Chavon Cham, Senior Product Manager for Lifestyle Apparel at New Balance and one of the main contributors of this collection. "We wanted to create a collection that celebrates the power of black people's stories, both in the name and in the design. "My Story Matters" encapsulates the core truth that every black story has value and deserves a chance to be heard."

When Is the New Balance "My Story Matters" Collection Scheduled for Release?

The New Balance "My Story Matters" collection is set to drop on February 15th at newbalance.com and select retailers. The New Balance 574 is priced at around 90€ and the 990v5 at around 180€.



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