New Balance Introduces Storm Reid as New Ambassador

As of yesterday, New Balance’s list of celebrity endorsers has grown. Storm Reid, who is known from DC’s Suicide Squad, HBO’s Euphoria, and the movie The Time Puzzle, is the new ambassador for New Balance.

“Working with New Balance is a dream come true,” says Reid. “New Balance and I share the belief that women should have the confidence to pursue all of their interests, and I’m thrilled that the brand has chosen to support me as a perfectly imperfect, multidimensional young person who is learning as she grows.”

To kick off Reid and New Balance’s new partnership, the actress will star in the “We Got Now” video campaign. The new video gives fans a glimpse into life as a film and television star, philanthropist, and student who recently began her studies in theatre and African American studies at the University of Southern California.

Here’s What the New Partnership Between New Balance and Storm Reid Brings to the Table

Looking ahead, New Balance has planned new collabs with Storm Reid to create initiatives that provide growth opportunities for young women, as well as marketing campaigns and products.

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