Many of us have probably known Tony the Tiger for several years. The well-known Kellogg's character is omnipresent in our grocery shops and actually hard to imagine life without. For the 70th anniversary, Kellogg's and Puma have now designed a "Frosted Flakes" collection with sneakers and apparel.

Leading the pack are two sneakers, the Puma Suede and Roma. The most striking is the Kellogg's x Puma Suede, which comes in orange and features an all-over tiger stripe print. Additionally, blue tongues and co-branding accentuate the sneaker.

Next to it, fans will find a blue Kellogg's x Puma Roma. With its rich hue on the upper and orange tiger stripe, the sneaker draws attention to itself. The style can then be refined with matching hoodies and tees dropping alongside the shoes.

Limited Release Kellogg's x Puma "Frosted Flakes" Collection

Elsewhere, the multi-piece Kellogg's x Puma "Frosted Flakes" collection has been released today, December 1st. It's still unclear if the pieces will also be released in our country, but you should keep an eye on the Puma online shop.