Just recently, Jordan Brand has launched a global campaign called UNITE to celebrate a whole generation joining together to promote a cause that is more than just about the game.

Through this UNITE campaign, Jordan Brand will be releasing a number of films, the first of which is meant to celebrate those who have come together through basketball—on and off court. It reflects the theme, “Impossible Alone. Possible Together”.

The said fim features athletes from Jordan Brand namely Zion Williamson, Kia Nurse, Jayson Tatum, and Rui Hachimura. It also includes other athletes from other arenas. The storyline will have Rapsody for its narrator and the score will be arranged by Dap-Kings.

Apart from the series of films mentioned, Jordan Brand will be kicking off the campaign through several community activities all over the world. Among those that have already begun are the ones in New Orleans, specifically organized for the youth, a specific design of which will be donned by Williamson in the latter part of the season.

We know for sure that Jordan brand is doing a great service for the community by launching it. If you don’t want to miss the next updates on the UNITE campaign, download our Grailify app. There, you will be the first to know about the latest news about the sneaker world.