Eleni Foureira: Greek Pop-Star Becomes PUMA Brand Ambassador

German sports giant PUMA has signed another brand ambassador. From now on, Eleni Foureira will support the brand in matters of sport style and training campaigns. The Greek pop star has 1.2 million followers on Instagram and her videos and music have been streamed more than 1.2 billion times.

“We are delighted to welcome Eleni to the PUMA family as a brand ambassador. Her confident style and attitude fit perfectly with our brand values and we look forward to working with her,” says Johan Kuhlo, General Manager EEMEA Distribution at PUMA.

 

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The now 35-year-old starlet made her biggest appearance at the Eurovision Song Contest 2018, when Eleni put on a spectacular performance of the song “Fuego” that wowed the European audience.

“Being an ambassador for such an iconic sports brand is more than just fashion for me. PUMA represents beliefs that I personally agree with,” she wrote in a post on Instagram. “I can say that I have always felt connected to the brand.”

Eleni Foureira’s Future at PUMA

When Eleni Foureira announced her partnership with PUMA, she wore a classic PUMA T7 track jacket and PUMA Mayze sneakers. In the future, we will also see the influencer in campaigns for PUMA’s Kosmo Rider.

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