Category Archives: Allgemein

Concepts and adidas Are Inspired by the Boston Marathon

The releases of the adidas A-ZX series will soon be continued, with the collab between adidas and Concepts representing the letter “C”. And apparently, the boutique has been inspired by the marathon that ends in Boston every year. The Concepts x adidas ZX 9000 has chosen the city’s traditional Boston marathon as its muse. The […]

This Pack Shows the Pre-Game Rituals of Luka Dončić, De’Aaron Fox and Other Players

In Beaverton, the most creative minds got together again and created a sneaker pack that highlights the pregame rituals of well-known players. The exclusive Foot Locker Pack consists of an Air Jordan 1 Mid “Mindfulness” for Luka Dončić, a Nike Air Force 1 “Music” for De’Aaron Fox and Brittney Griner and a Nike Blazer Mid […]

The Evolution of the Swoosh: Chapter 2 with 4 Different Packs

It’s about time, dear friends! Nike has finally announced the second chapter of “The Evolution of the Swoosh” collection. By the end of July, the first collection came out with a total of three packs including some popular silhouettes. But, before Christmas, Nike announces yet another collection, which adds another pack to the first collection […]

NIKE, Inc. Fortifies Business with Acquisition of Analytics and Demand Sensing Firm Celect

The latest acquisition of Celect by NIKE, Inc. is one of the bold moves the company has done in order to strengthen its business in terms of  predictive retail analytics as well as the area of demand sensing. Based in Boston, acquiring Celect is meant to help NIKE, Inc. with its direct offense strategy in […]

Converse Renew Opts for Sustainability with Its Three-Process Recycling Line

The timeless and characteristic silhouette of the Converse Chuck Taylor All Star is truly iconic and it would be difficult to imagine a time when it didn’t exist. Chuck Taylor was an American basketball player who is still known today, thanks to the Chuck Taylor All Star brand that has become so popular because of […]

Nike Extends Partnership with Paris Saint-Germain Until 2032

Official football kit supplier Paris Saint-Germain has a new reason to celebrate! Nike has just officially confirmed that they will continue supplying for the football club until 2032. According to PSG, this is “the biggest sponsorship deal in the history of the club” to date. PSG President Nasser Al-Khelaifi says, “The contract is a very […]

Nike Air Max 1 and Tinker Hatfield Bring to Us the Nike Air Max 1 “Sketch”

Ex-architect Tinker Hatfield and Nike present to us another important masterpiece, this time with the DIY Nike Air Max 1, succeeding their Trunner and N7 collection. This new creation bears the likeness of the former architect’s original sketch he drew on paper. The sneaker appears as if it went straight from paper to real life, […]

Introducing the Very First Collaboration of Nike and Gnarhunters

Watch out, surfers and skaters! Nike Skateboarding, better known as Nike SB, together with Elissa Steamer’s Gnarhunters, finally get together for their very first collaboration that’s soon to be out in the market—the Nike SB Zoom Blazer Mid “Gnarhunters.” The stunning surf and skate design features a black leather upper, a monochromatic heel and sole […]

KangaROOS  – Charity Made in Germany

KangaROOS has finally found its next partner in the field of sustainability. Together with EARTH Water, a Netherlands-based non-profit organization that addresses issues on the availability of clean drinking water, KangaROOS and EARTH Water launch this special collaboration as part of a project that supports the construction of a well in Cameroon, Central Africa. The […]